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Grov Snus! Swedish Snus!

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Grov Snus is one among Sweden’s oldest snus brands, becoming trademarked in 1872. A coarse­grain snus, The snus features a unique tobacco taste which comes from Sweden’s northern region referred to as Norrland. Continuing to stay a well-liked brand of snus today, The brand sells approximately 20 million cans per annum .

The history
An ambitious young man, Willhelm Hellgren began his career as an office clerk within the Aspelins tobacco factory in Stockholm. Hellgren used this position to find out the maximum amount as he could about the inner workings of the industry planning to open his own factory within the future. In 1840, Hellgren was ready to realize his dream, and with continued diligence he was the owner of Sweden’s third largest factory and had a sequence of retail tobacco outlets throughout Stockholm and therefore the island of Södermalm. Parting the corporate he started in 1851, Hellgren left the corporate in check of his partner Johan Bäckström.

Thanks to his careful planning and a spotlight to detail, Bäckström was ready to propel Grovsnus to a longtime and revered snus brand within all of Sweden, and in his heyday Grovsnus was the fifth hottest brand of snus on the market. After purchasing several tobacco operations within Sweden, Hellgren soon gave the snus market leader Jacob Ljunglöf (the maker of Ettan Snus) a significant run his money, selling four other brands alongside Grov.

In 1915, all Swedish Snus operations were monopolized by the state, and as a result the assembly of Grovsnus was relocated from Stockholm to a town referred to as Härnösand 428km to the north within the region of Norrland where Grov was hottest . At the time, Grov was sold in half­kilo metal tins which resourceful Norrland residents recycled to use as food storage tins or as a makeshift frying pan!

Grovsnus under Swedish Match
After the de­monopolization of Swedish Snus companies, Swedish Match purchased the rights to the Grov brand and it continued to be sold in its original loose form until 1983, when portioned Grov was introduced to the market with much fanfare. Years later in 2003, a 3rd sort of Grov (Grov White) became available purchasable alongside the previous two varieties. Swedish Match also manufacturers small quantities of Grov Kardus, which is loose Grov packaged using the normal method found in Hellgren’s time. once in a while , Swedish Match also releases special edition Grov cans with round metal tins a bit like in 1967 when the primary round snus tins with metal lids were sold. the foremost recent addition to the Grov family is Grov Stark Portion, which was launched by Swedish Match in 2013. Stark Portion retains an equivalent quality taste of the first Grov, but features a higher nicotine content for those that are trying to find a stronger buzz.

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Today, the brand continues to possess a really loyal following in Sweden, with many of us having used Grov as their brand of choice for over ten years. Originally a rugged snus geared towards men, the snus continues to stay its rugged outdoorsy character characteristic like its roots in Norrland, but is increasingly being enjoyed by members of both sexes.

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The spine in Grov is a tobacco character that is dark and clear. For those of you who use loose snus - unlike portions - it is even easier to recognize when the snus is coarsely ground, unlike ordinary loose snus which is almost always finely ground. The story of Grovsnus began as early as 1840 with Willhelm Hellgren, who with his factory in central Stockholm quickly became one of the competitors to the largest snus manufacturer of the time, Jacob Fredrik Ljunglöf, founder and manufacturer of our most traditional snus Ettan. And just like Ettan, Grovsnus is one of Sweden's oldest snus brands, registered as early as 1872.


Grov Snus


Original portion pouches

Grov Portion


Original portion pouches

Grov Strong Portion


All White snus

Grov White Portion