Siberia Snus — The Complete Guide to the World’s Strongest Snus

Siberia is the strongest snus brand in mainstream production. At 43 mg of nicotine per gram, a single Siberia -80 Degrees White Dry portion contains roughly twice the nicotine of the strongest ZYN pouch on the market. It is a specialist product for users with established high tolerance — and it is genuinely unsuitable for anyone else.

This page explains what Siberia is, who makes it, how the strength figures actually work, what separates each product in the range, and — just as importantly — who should not use it.

Last reviewed: 12 August 2026.

Who makes Siberia

Siberia is manufactured by GN Tobacco Sweden AB from its base in Enköping, Sweden. GN Tobacco is an independent Swedish manufacturer operating outside the three multinationals that dominate the category — Swedish Match/PMI, British American Tobacco and Altria.

The same company produces White Fox, the ultra-strong tobacco-free pouch range, and Odens. GN Tobacco’s entire product philosophy is built around the high-strength segment rather than the mainstream — which is why both of its flagship brands sit at the top of their respective strength scales.

The name refers to −80 °C. It is branding, not a specification: an image of extreme cold that matches the sharp spearmint character running through most of the range.

Understanding Siberia’s strength figures — read this first

Siberia is the product where the difference between the two nicotine units matters most, and where confusing them is most likely to cause a genuinely unpleasant experience.

43 mg/g is a concentration. It describes how much nicotine there is in each gram of snus. It is not the amount in the portion you put under your lip.

The per-pouch figure is what you actually receive. Multiply 43 mg/g by the weight of the portion:

• Regular / Large portion — approximately 0.8 g → around 34 mg per pouch
• Slim portion — approximately 0.65 g → around 28 mg per pouch
• Mini portion — approximately 0.45 g → around 19 mg per pouch

For context, the strongest ZYN product available — ZYN Menthol Ice Slim S6 — contains 16.5 mg per pouch. A Siberia Mini, the smallest format in the range, is already above it. A Siberia Regular portion is roughly double.

For the full explanation of how these units convert, see our guide to nicotine pouch strength: mg per pouch vs mg/g.

Siberia strength by format

Format	Approx. portion weight	Concentration	Approx. nicotine per pouch
Regular / Large portion	0.8 g	43 mg/g	~34 mg
Slim portion	0.65 g	43 mg/g	~28 mg
Mini portion	0.45 g	43 mg/g	~19 mg
Ice Cold White Portion	Regular	24 mg/g	~19 mg

Figures are approximate and derived from stated concentration and portion weight. Published per-pouch figures vary slightly between sources — verify against the can before use.

The Siberia range

Siberia Red — -80 Degrees White Dry

The flagship and by far the best-known product in the range. A white dry portion with a tobacco base and a sharp spearmint character. The low moisture content means minimal drip and a slower, more sustained release than a wetter portion — which is part of why it is tolerable at all at this concentration.

Available in Regular, Slim and Mini formats. A standard can holds 20 portions.

Siberia Brown — Power Portion

An original portion at the same concentration, but wetter than the White Dry range. Higher moisture means faster nicotine release and a more immediate onset. In practice this makes Brown feel more intense than Red despite carrying the same figure on the can — a distinction worth understanding before choosing between them.

Siberia Black — X-tremely Black

The tobacco-forward option, available in original portion and slim. Where Red and Brown lead with spearmint, Black foregrounds the tobacco character itself. Same concentration.

Siberia Ice Cold — White Portion

At 24 mg/g, the most approachable product in the range — though “approachable” is relative, since it still exceeds most extra-strong products from other manufacturers. A white portion with a cold mint profile. This is the sensible entry point for anyone determined to try Siberia.

Siberia snus and Siberia nicotine pouches — an important distinction

Siberia exists in two distinct product types, and the difference matters both for the experience and, in several countries, for the legal position.

Siberia snus contains tobacco. It is a traditional Swedish portion snus, pasteurised, with the tobacco character that comes with it.

Siberia nicotine pouches contain no tobacco leaf — plant fibre, nicotine, flavouring and pH regulators, in the same all-white construction as White Fox.

Check which one you are ordering. In some jurisdictions the two are regulated differently, and in a few the tobacco version is the one permitted for personal import while the tobacco-free version is not. Verify the rules for your destination before ordering.

Expert perspective — Per Johansson on Siberia

Per Johansson has over 40 years of experience with oral nicotine products and advises SWEDISHPRODUCTS.ONLINE’s product team.

“Siberia is the product I am most careful about recommending, and I want to be direct about why. There is a category of user for whom it works well — someone with two decades of heavy snus use behind them, who has genuinely exhausted the strong end of the normal range and finds standard extra-strong products no longer register. For that person, Siberia does something no other mainstream product does.

But I see people arrive at Siberia for the wrong reason — because it is the strongest, and because that sounds like a challenge. It is not a challenge. A Regular portion at around 34 mg is more than double the strongest ZYN, and nicotine at that dose in someone without established tolerance produces dizziness, cold sweats, nausea and a racing heart within minutes. That is not a rite of passage. It is nicotine poisoning, and it is unpleasant enough that people abandon oral nicotine entirely afterwards.

If you want to try Siberia, start with Ice Cold or a Mini portion, keep it in for ten minutes rather than a full session, and see how you respond. If you have not used strong snus regularly, do not start here at all.”

Who should not use Siberia

• Anyone who does not currently use nicotine. This applies to every product in the category, but it applies to Siberia with particular force.
• First-time snus or pouch users, regardless of how much you smoke. Cigarette tolerance does not transfer directly to oral nicotine at this concentration.
• Users at standard or extra-strong levels. If ZYN S4 at 11 mg or a 16 mg pouch still feels strong to you, Siberia is several steps beyond where you are.
• Anyone with a cardiovascular condition, and anyone pregnant or breastfeeding.

How Siberia compares

	Siberia	White Fox	ZYN	VELO
Manufacturer	GN Tobacco	GN Tobacco	Swedish Match / PMI	British American Tobacco
Contains tobacco	Yes (snus range)	No	No	No
Nicotine per pouch	~19–34 mg	16 mg+	1.5–16.5 mg	4–17 mg
Suitable for beginners	No	No	Yes (S1–S2)	Yes (Mini 4 mg)
Flavour focus	Spearmint and tobacco	Mint	Broadest range	Fruit and mint

Frequently asked questions

How strong is Siberia snus?
Siberia -80 Degrees products carry 43 mg of nicotine per gram. In practice that works out to roughly 34 mg per Regular portion, 28 mg per Slim and 19 mg per Mini. The Ice Cold White Portion is lower at 24 mg/g.

Is Siberia the strongest snus in the world?
It is the strongest brand in mainstream production and distribution. Stronger products exist at the margins of the market, but among widely available snus, Siberia -80 Degrees sits at the top.

Does Siberia contain tobacco?
The Siberia snus range does. GN Tobacco also produces Siberia nicotine pouches, which are tobacco-free. Check the product description before ordering — the two are regulated differently in several countries.

Is Siberia Russian?
No. Siberia is manufactured in Enköping, Sweden, by GN Tobacco Sweden AB. The name refers to extreme cold as a description of the product’s character, not to its origin.

What is the difference between Siberia Red and Siberia Brown?
Red is a white dry portion — lower moisture, minimal drip, slower release. Brown is an original portion — wetter, with faster nicotine onset. Both carry the same concentration, but Brown tends to feel more immediate.

Which Siberia should I start with?
Ice Cold White Portion at 24 mg/g, or a Mini format from the -80 range. Do not start with a Regular portion.

Who makes Siberia and White Fox?
Both are made by GN Tobacco Sweden AB in Enköping. Siberia is the tobacco snus flagship; White Fox is the tobacco-free pouch range.

Nicotine is an addictive substance. Siberia products are intended exclusively for adults with established high nicotine tolerance. They are not suitable for non-users of nicotine, first-time snus users, people who are pregnant or breastfeeding, or anyone with a cardiovascular condition. Keep out of reach of children. For information on nicotine and health, see the WHO Tobacco Fact Sheet.