On! Mint cooling sensation A refreshing crispy mint flavor with cooling effect and nicotine delivery as soon as the white, dry bags become a little moist. Discreet mini format that is especially suitable for those who do not want it to be felt or seen very much.
1800-1900: Snus manufacturers During the 19th century, manufacturers began manufacturing local varieties of moist snuff. Some well-known suppliers were Petter Swartz with Red Lacket and J.A. Boman with General Snuff. However, the biggest brand was Ettan, Ljunglöfs Ettan. Jacob Fredrik Ljunglöf’s factory on Badstugatan, today Sveavägen in Stockholm, has its roots in a tobacco company founded around 1695. Jacob Fredrik Ljunglöf took over the company in 1822 and made it Europe and the world’s leading snus factory. Virtually all Swedish snus manufacturers in the 19th century had in their assortment snus No: 1, No: 2 and No: 3, which denoted different qualities. However, Ljunglöf launched his 1st as a nationwide quality product and succeeded. Ljunglöfs Ettan became a concept in the people’s mouth. Today, it is still one of Sweden’s largest brands and accounts for about one fifth of all snus sales in Sweden. America When more than a million Swedes emigrated across the Atlantic from 1846 until 1930, they brought with them their Swedish customs and customs, including the tradition of sniffing. The sniffing was so common that the main street in the Swedish-American districts was called the snus boulevard by the Americans. Snus became one of the Swedes’ identity marks. Monopoly is introduced At the beginning of the 20th century, the Swedish state needed money for the defense and for the first pension reform. The money would come from tobacco. After a break of 250 years, a new tobacco monopoly was introduced in 1915. It was exercised by the limited liability company AB Svenska Tobacco Monopoly. The snuff increased rapidly and reached the record level in 1919 when 7,000 tonnes of snuff were sold. Sweden then had a population of 6 million people, which meant a consumption of 1.2 kg / capita. In the following years, snuff was given a decline in favor of other tobacco products, especially the increasingly popular cigarettes, which became part of the American trend after the Second World War. 1970 to today: A success story Snuff began to become more popular again in the late 1960s when health risks associated with cigarette smoking were noted in several reports. In the 1970s, the first portion snus was introduced, an important step for the snus to reach a wider audience. Since then, the sales curve has been pointing upwards.
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