FUMi Nicotine Pouches — Made by Helix Sweden | Spearmint 8-15mg | Freezy Mint | Blackcurrant | Fruit & Spice Range | Tobacco-Free | From $3.72

This product contains nicotine, an addictive substance. For adults 21+ only.

FUMi Nicotine Pouches — Brand Guide 2026

FUMi is Helix Sweden AB's consumer-accessible nicotine pouch brand — the same manufacturer behind XQS and The Lab. Tobacco-free white slim format throughout. Strength range from regular (~6mg) to ultra strong (15mg) per pouch. The most structured spearmint and cold mint progressions of any nicotine pouch brand at this price point.

Helix Sweden — Three Brands, One Manufacturer

| Brand | Positioning | Price |
|—|—|—|
| FUMi | Accessible consumer range — clear flavours, structured strength progressions | $3.72/can |
| XQS | Flavour-innovation line — unusual profiles, higher complexity | $4.39/can |
| The Lab | Premium numbered series — highest formulation quality | $4.92/can |

Manufacturing quality is identical across all three brands. FUMi is not a budget compromise — it is Helix Sweden at simplified range and lower price per can.

FUMi Spearmint — Three-Tier L-Carvone Progression

L-carvone warm botanical spearmint across three escalating tiers. No menthol, no TRPM8 cold activation — warm spearmint throughout.

| Product | mg/g | Per pouch | Strength | ZYN equivalent |
|—|—|—|—|—|
| FUMi Spearmint Strong | 11mg/g | 8mg | Strength 3 Strong | ZYN S2-S3 |
| FUMi Spearmint Extra Strong | 16mg/g | 11mg | Strength 4 Extra Strong | ZYN S3-S4 |
| FUMi Spearmint Ultra Strong | 21mg/g | 15mg | Strength 5 Super Strong | Above ZYN S5 |

Build confirmed daily tolerance at each step — minimum 4-6 weeks — before stepping up.

FUMi Freezy Mint — Three-Tier Menthol TRPM8 Progression

Sharp, immediately cold peppermint via menthol TRPM8 cold receptor activation across three tiers — the cold mint parallel to the Spearmint progression.

| Product | Per pouch | Strength | ZYN equivalent |
|—|—|—|—|
| FUMi Freezy Mint Regular | ~6mg | Regular | ZYN S1-S2 |
| FUMi Freezy Mint Extra Strong | ~11mg | Extra Strong | ZYN S3-S4 |
| FUMi Freezy Mint Ultra Strong | 15mg | Ultra Strong | Above ZYN S5 |

Spearmint vs Freezy Mint at the same strength: identical nicotine delivery, opposite mint chemistry. Choose Spearmint for warm botanical. Choose Freezy Mint for sharp cold.

FUMi Fruit-Mint Hybrid

FUMi Minty Blueberry Strong — 8mg. Menthol TRPM8 cool mint combined with linalool blueberry sweetness. The only FUMi product that bridges the mint and fruit categories at Strong tier.

FUMi Berry Range

FUMi Blackcurrant Strong — 8mg | 11.4mg/g. Methyl anthranilate + cis-3-hexenol dark botanical blackcurrant. Most botanically complex berry in the range.

FUMi Salty Raspberry Regular — ~6mg. Ethyl acetate raspberry + glycyrrhizin/salmiak Nordic salty licorice.

FUMi Salty Raspberry Strong — 8mg. Same Nordic salty licorice raspberry system at Strong tier.

FUMi Fruit Range

FUMi Tangy Strawberry Regular — ~6mg. Furaneol strawberry + citric-malic tangy acid.

FUMi Tangy Strawberry Strong — 8mg. Furaneol strawberry + citral lime twist — different flavour to Regular, not just stronger.

FUMi Tangy Apple Strong — 8mg. Hexyl acetate green apple + malic acid tangy. One of very few green apple nicotine pouches available.

FUMi Prickly Pear Strong — 8mg. Isoamyl acetate pear + tropical + cactus freshness + citrus. Most compound-complex fruit in the range.

FUMi Fiery Mango Strong — 8mg. Myrcene mango + capsaicin chili heat (TRPV1). Only fruit-chili profile in FUMi.

FUMi Floral Range

FUMi Salty Violet Regular — ~6mg. Alpha-ionone violet primary + salt contrast. Only floral nicotine pouch from any mainstream manufacturer.

FUMi Salty Violet Strong — 8mg. Same compound system — salty licorice primary + violet secondary. Inverted balance from Regular.

FUMi Spice Range

FUMi Zingy Ginger Regular — ~6mg. [6]-Gingerol TRPV1 warm spice + limonene citrus zest.

FUMi Zingy Ginger Strong — 8mg. Same gingerol system at Strong. Bold warm spice with citrus.

Per Johansson — on FUMi

FUMi is Helix Sweden at its most accessible price point — and the structured progressions are the main reason to choose it. Both Spearmint and Freezy Mint now run three complete tiers from Regular to Ultra Strong using identical compound systems throughout. Build at each tier before stepping up: this instruction applies whether you are on the warm spearmint side or the cold menthol side.

The most important observation about FUMi after cataloguing the complete range: it is far more diverse than it first appears. Beyond the mint progressions, FUMi has the only floral nicotine pouch (Salty Violet), one of the only green apple profiles (Tangy Apple), one of the only ginger profiles (Zingy Ginger), and the only fruit-chili combination (Fiery Mango) available from any mainstream manufacturer at this price. Users who have only tried the spearmint line are missing the most distinctive products in the range.

— Per Johansson, 40+ years in oral nicotine products, SWEDISHPRODUCTS ONLINE AB, Lidköping, Sweden

About Per Johansson: Per Johansson has over 40 years of experience with traditional Swedish tobacco snus and now primarily uses nicotine pouches from VELO, ZYN and White Fox. He has worked in the tobacco industry for more than ten years and is a recognised expert in Scandinavian oral nicotine products.

FUMi Nicotine Pouches — Frequently Asked Questions

Who makes FUMi nicotine pouches?
Helix Sweden AB — the same Swedish manufacturer behind XQS and The Lab. All three brands share the same manufacturing facility and quality standards. FUMi is the accessible-price consumer line at $3.72 per can.

What is the strongest FUMi nicotine pouch?
FUMi Spearmint Ultra Strong and FUMi Freezy Mint Ultra Strong — both 15mg per pouch at 21mg/g, Strength 5 Super Strong. Above ZYN S5 (13.5mg). Confirmed ZYN S4 daily tolerance required.

What is the difference between FUMi Spearmint and FUMi Freezy Mint?
Both run three-tier progressions (Regular/Extra Strong/Ultra Strong). Spearmint uses L-carvone — warm, naturally sweet, botanical. Freezy Mint uses menthol TRPM8 — sharp, immediately cold. At the same tier, nicotine delivery is equivalent; mint character is opposite.

Does FUMi have a cold mint at Regular strength?
Yes — FUMi Freezy Mint Regular (~6mg). The entry point to the Freezy Mint cold mint progression, for confirmed ZYN S1-S2 users who prefer cold mint over warm spearmint.

Is FUMi tobacco-free?
Yes. Plant-based cellulose fibre and pharmaceutical-grade nicotine throughout. No tobacco leaf.

What strength should I start with?
Regular tier (~6mg) for confirmed ZYN S1-S2 users. Strong (8mg) for confirmed ZYN S2 daily users. Extra Strong (~11mg) for confirmed ZYN S3-S4 users. Never start at Ultra Strong (15mg) without confirmed ZYN S4 daily tolerance.

Brand guide reviewed by Per Johansson, SWEDISHPRODUCTS ONLINE AB. Last updated: 14 September 2026.

Nicotine is addictive. All FUMi products are for adults 21+ only. Keep out of reach of children. For information on nicotine and health, see the WHO Tobacco Fact Sheet.