VELO Salty Liquorice 10mg — Authentic Nordic Salmiak Liquorice | Formerly VELO Lofty Liquorice
⚠️ Established users only — and approach with caution if new to salmiak. VELO Salty Liquorice contains 10mg of nicotine per pouch at Strong strength. The salmiak character is genuinely divisive: immediately familiar and loved by Nordic consumers, genuinely unusual for those who have never encountered salmiak liquorice before. Adults 21+ only.
VELO Salty Liquorice — Product Description
VELO Salty Liquorice is a tobacco-free nicotine pouch delivering 10mg of nicotine per pouch at Strong strength — authentic black liquorice with anise aromatics and salmiak (ammonium chloride) saltiness. 20 slim pouches per can. $4.52.
Previously sold as VELO Lofty Liquorice. The flavour profile, nicotine content at 10mg, concentration at 14.3mg/g, and format are all unchanged. The “Salty” prefix now makes the salmiak character explicit. Users who purchased Lofty Liquorice are purchasing the same product.
VELO Salty Liquorice is the most culturally specific product in VELO’s range. Salmiak liquorice is a cornerstone of Scandinavian, Finnish, and Dutch confectionery culture with centuries of history — and is largely unknown or actively disliked outside these markets. For Nordic users: immediately familiar, a childhood flavour. For others: one of the most genuinely unusual things available in the mainstream nicotine pouch market.
Manufactured by British American Tobacco. Ingredient list confirms: “Water, filler (E460), flavor enhancer (table salt), flavorings, xylitol, nicotine, thickener (E401), salmiak, acidity regulator (E500)” — salmiak is a named ingredient, not merely a flavouring note.
For the complete VELO range see VELO Nicotine Pouches — Complete Range Guide.
VELO Salty Liquorice — Product Specifications
| Specification | Value |
|---|---|
| Nicotine per pouch | 10mg |
| Nicotine concentration | 14.3mg/g |
| Strength classification | Strong |
| Format | Slim |
| Pouches per can | 20 |
| Liquorice compound | Glycyrrhizin (Glycyrrhiza glabra) — sweet-bitter |
| Anise compound | Trans-anethole — aromatic anise lift |
| Salmiak compound | Ammonium chloride (NH₄Cl) — TRPA1/TMEM16A sharp saltiness |
| Flavour character | Static — sweet-bitter-aromatic-salty compound throughout session |
| Previous name | VELO Lofty Liquorice — renamed early 2025, identical product |
| Contains tobacco | No — tobacco-free |
| Manufacturer | British American Tobacco |
| Price | $4.52 |
The Flavour Science — Glycyrrhizin, Trans-Anethole and the Salmiak Mechanism
VELO Salty Liquorice’s three-component profile has specific, well-documented chemistry.
Glycyrrhizin — liquorice root: True liquorice flavour comes from Glycyrrhiza glabra root. The primary compound is glycyrrhizin — a triterpenoid saponin approximately 50 times sweeter than sucrose by weight — which produces liquorice’s characteristic intensely sweet, slightly earthy, slightly bitter flavour. Its simultaneous extreme sweetness and bitterness creates a profile without equivalent in most other natural flavourings.
Trans-anethole — anise aromatics: Anise and star anise share their primary aroma compound: trans-anethole — a phenylpropanoid that produces the characteristic sweet, slightly warm, unmistakably aniseed character. Trans-anethole contributes the aromatic lift that distinguishes anise-enhanced liquorice from plain liquorice root, and provides the herbal brightness above glycyrrhizin’s earthier base.
Ammonium chloride — the salmiak mechanism: The “salty” in Salty Liquorice is not ordinary sodium chloride. It is salmiak — ammonium chloride (NH₄Cl) — a compound with a distinct, slightly pungent, intensely saline character that is the defining ingredient of Nordic and Dutch salty liquorice. Salmiak is listed by name in the ingredient list, confirming it as a primary ingredient rather than a background note.
Ammonium chloride’s sensory mechanism is more complex than ordinary salt. Research in sensory physiology has documented ammonium chloride as an activator of TRPA1 (transient receptor potential ankyrin 1) ion channels and TMEM16A channels in oral taste receptor cells — pathways that produce a sharp, slightly stinging quality distinctly different from the simple saltiness of sodium chloride. This is the mechanism behind salmiak’s characteristic “bite” — the sharp, slightly chemical saltiness that is unmistakably salmiak rather than ordinary salt, and that makes the product immediately recognisable to Nordic consumers.
The compound flavour: Sweet (glycyrrhizin), bitter (glycyrrhizin), aromatic (trans-anethole), and sharply salty (ammonium chloride TRPA1) simultaneously — a flavour that has no simple equivalent in non-Nordic confectionery traditions, and that Nordic consumers describe as one of the most familiar tastes in their culture.
Per Johansson — Expert Assessment of VELO Salty Liquorice
Per Johansson notes: “Salty Liquorice is the product I hand to Scandinavian users who are trying nicotine pouches for the first time and ask what the most familiar-tasting option is. Salmiaklakrits is a childhood flavour for most Nordic people — the combination of anise, liquorice, and salmiak is as instantly recognisable as mint toothpaste. For those users, this is immediately correct.
For non-Scandinavian users, I always warn them: this is either your new favourite product or you will never try it again. There is rarely a middle ground with salmiak. The salmiak bite from ammonium chloride’s TRPA1 activation is genuinely unlike anything in most non-Nordic confectionery traditions — it is not simply ‘salty’ in the sodium chloride sense, it is a sharp, slightly chemical saltiness that takes some cultural context to appreciate.
The 10mg Strong nicotine alongside the complex liquorice-salmiak profile makes this one of the most satisfying sessions in VELO’s range for the users it suits. At peak session the glycyrrhizin sweetness, trans-anethole aromatic lift, and salmiak saltiness are all fully active simultaneously — a genuinely multi-dimensional flavour experience that no berry or mint product can replicate.”
— Per Johansson, 40+ years in oral nicotine products, SWEDISHPRODUCTS ONLINE AB, Lidköping, Sweden
About Per Johansson: Per Johansson has over 40 years of experience with traditional Swedish tobacco snus and now primarily uses nicotine pouches from VELO, ZYN and White Fox. He has worked in the tobacco industry for more than ten years and is a recognised expert in Scandinavian oral nicotine products.
The Swedish Snus Connection
Traditional Swedish snus has long included liquorice-flavoured varieties — General Licorice is among the most established flavour profiles in the snus category. For snus users transitioning to tobacco-free nicotine pouches, VELO Salty Liquorice represents the closest flavour bridge between traditional snus and modern tobacco-free formats — the herbal-saline register of salmiak liquorice is more adjacent to snus’s dark, earthy character than any fruit or mint alternative.
VELO Salty Liquorice vs ZYN Violet Licorice — The Key Comparison
| Comparison | VELO Salty Liquorice | ZYN Violet Licorice S2 |
|---|---|---|
| Nicotine | 10mg Strong | 6mg Normal |
| Salmiak | ✅ Named ingredient — authentic salmiak bite | ❌ Not listed — lighter, sweeter liquorice |
| Secondary flavour | Anise — trans-anethole | Violet/blackcurrant — floral sweetness |
| Profile character | Dark, complex, authentically salty — genuine Nordic salmiak | Lighter, sweeter, more accessible — violet-softened liquorice |
| Choose if | Want authentic strong salmiak at Strong nicotine | Want accessible liquorice-violet at Regular nicotine |
Frequently Asked Questions — VELO Salty Liquorice
Is VELO Salty Liquorice the same as VELO Lofty Liquorice?
Yes. VELO Lofty Liquorice was renamed VELO Salty Liquorice in early 2025 as part of VELO’s range naming standardisation. The flavour profile, nicotine content at 10mg, concentration at 14.3mg/g, and format are all unchanged. The “Salty” prefix now explicitly communicates the salmiak character.
What is salmiak and why is it in this product?
Salmiak is ammonium chloride (NH₄Cl) — a compound that produces a sharp, distinctive, slightly pungent saltiness distinctly different from ordinary table salt. It is the defining ingredient of Nordic salty liquorice and is listed as a named ingredient in VELO Salty Liquorice. Research documents ammonium chloride’s sensory mechanism as involving TRPA1 and TMEM16A ion channel activation — producing the characteristic sharp “bite” of salmiak. It is a food-grade compound used in traditional Scandinavian and Dutch confectionery for centuries.
What does VELO Salty Liquorice taste like?
Black liquorice sweetness (glycyrrhizin), anise aromatics (trans-anethole), and the sharp distinctive saltiness of salmiak (ammonium chloride) — simultaneously sweet, bitter, aromatic, and intensely saline. It tastes like authentic Nordic salty liquorice candy in nicotine pouch format. For Scandinavian and Dutch consumers this is immediately familiar. For non-Nordic consumers it is one of the most unusual flavours in the mainstream nicotine pouch market.
Is Salty Liquorice suitable for users who have never tried salmiak?
Approach with caution. Salmiak is one of the most polarising flavours in global food culture. Per Johansson notes it is either your new favourite or you never try it again — there is rarely a middle ground. If you enjoy strong, complex, non-sweet flavours and have an adventurous palate, it may appeal immediately. If you prefer sweet and accessible, start with a different product.
Is VELO Salty Liquorice a good choice for snus users transitioning to pouches?
Yes — it is the closest flavour bridge in VELO’s range. The herbal-saline register of salmiak liquorice is more adjacent to traditional snus’s dark, earthy character than any fruit or mint alternative. Per Johansson identifies it as the first recommendation for Scandinavian snus users asking what the most familiar-tasting nicotine pouch option is.
Is VELO Salty Liquorice tobacco-free?
Yes. No tobacco leaf at any stage of production. Pharmaceutical-grade nicotine derived from tobacco plants, plant-based cellulose fibre, food-grade liquorice, anise, and salmiak flavourings, pH regulators. Manufactured by British American Tobacco.
Can I use VELO Salty Liquorice on a flight?
Yes. VELO produces no smoke, vapour or smell and is not subject to smoking or vaping restrictions on commercial aircraft. Verify destination country rules — particularly Australia, France (banned April 2026), and Singapore.
— Per Johansson, 40+ years in oral nicotine products, SWEDISHPRODUCTS ONLINE AB, Lidköping, Sweden
Related Products
- ZYN Violet Licorice S2 6mg — lighter, sweeter liquorice with violet at Regular strength
- VELO Crispy Peppermint 10mg — same 10mg Strong, clean assertive peppermint for users who prefer mint
- VELO Sour Lime 4mg — similarly non-sweet, acid-driven character at lighter nicotine
- VELO Shift Cool Peppermint 8mg — if stepping down from 10mg with flavour complexity
- VELO Nicotine Pouches — Complete Range Guide
Nicotine is addictive. VELO Salty Liquorice is intended exclusively for adults 21+ with established nicotine tolerance. Not suitable for non-users of nicotine, first-time nicotine pouch users, people who are pregnant or breastfeeding, or anyone with a cardiovascular condition. Keep out of reach of children. For information on nicotine and health, see the WHO Tobacco Fact Sheet.
Product information reviewed by Per Johansson, SWEDISHPRODUCTS ONLINE AB. Last updated: August 25, 2026.
| Weight | 40 g |
|---|
Brand
VELO Nicotine Pouches — Complete Range Guide
VELO Nicotine Pouches — Complete Range Guide
About VELO Nicotine Pouches
VELO is a tobacco-free nicotine pouch brand manufactured by British American Tobacco (BAT) — one of the world’s four largest tobacco and nicotine companies. VELO nicotine pouches contain no tobacco leaf of any kind. The nicotine is pharmaceutical-grade, extracted and purified from tobacco plants before being combined with plant-based cellulose fibre, food-grade flavourings, and pH regulators. The result is a smoke-free, vapour-free, spit-free nicotine product that can be used discreetly in any environment. [expander_maker id="2" more="Read more" less="Read less"]What Is VELO — The Essential Facts
Tobacco-free: VELO contains no tobacco leaf at any stage of production. This distinguishes it from traditional snus, which contains processed tobacco. Nicotine source: The nicotine in VELO is extracted from tobacco plants but purified to pharmaceutical-grade before use. The final product has no tobacco content. Format: VELO pouches are slim white pouches placed under the upper lip against the gum. They release nicotine and flavour passively — no chewing, no sucking, no smoke, no vapour. Manufacturer: British American Tobacco, headquartered in London, with manufacturing facilities in Sweden and the UK. Strength range: VELO is available from 4mg (Mini Light — the lightest mainstream nicotine pouch) through to 17mg (Extreme Strong — the highest strength in VELO’s global range). Per Johansson, with over 40 years of oral nicotine experience, notes: “VELO’s strength is its range depth. No other mainstream brand covers the full spectrum from 4mg beginner products to 17mg extreme strength with the same flavour variety. A user can start at the lightest VELO product and progress through the entire range without ever needing to change brands.”VELO Strength Guide — All Tiers Explained
| Strength Classification | Nicotine per Pouch | Best For |
| Mini Light | 4mg | Beginners, light smokers, maximum concealment |
| Regular | 6mg | Average daily smokers (10–20 cigarettes/day) |
| Strong | 8–10mg | Heavy smokers (20–30 cigarettes/day) |
| Extra Strong | 14mg | Very heavy smokers, established high tolerance |
| Extreme Strong | 17mg | Experienced high-tolerance users only |
VELO vs ZYN — Which Brand Should You Choose?
VELO and ZYN are the two most recognised tobacco-free nicotine pouch brands globally — both available from SWEDISHPRODUCTS.ONLINE shipping directly from Lidköping, Sweden. They are not interchangeable. The correct choice depends on your tolerance level, flavour preference, and what you specifically need from a nicotine pouch.
ZYN is the correct first brand for users new to nicotine pouches. The S1-to-S6 progression covers 1.5mg through 16.5mg in a single coherent system — no other brand offers this range with the same precision. ZYN is also the only tobacco-free nicotine pouch with FDA Modified Risk Tobacco Product authorisation.
VELO is the correct brand for established users at Strong to Extreme Strong who want the widest fruit range at this tier, Shift dual-flavour technology, or the absolute highest-nicotine mainstream product — Freezing Peppermint 17mg. VELO's fruit range at 6–14mg is significantly broader than ZYN's at the same nicotine level.
| VELO | ZYN | |
|---|---|---|
| Manufacturer | British American Tobacco | Swedish Match / PMI |
| Strength range | 4mg → 17mg | S1 1.5mg → S6 16.5mg |
| Highest nicotine | 17mg Extreme Strong | 16.5mg Ultra Strong |
| FDA MRTP authorisation | ❌ | ✅ |
| Beginner-friendly | ✅ 4mg Mini Light | ✅ S1 at 1.5mg |
| Fruit range at Strong+ | ★★★★☆ — broadest at 6–14mg | ★★★☆☆ — limited above S3 |
| Dual-flavour technology | ✅ Shift series | ❌ |
| Mini format | ✅ | ✅ S1–S4 |
| Price per can | From $4.52 | From $4.12 |
Choose VELO if: You are an established user wanting the broadest fruit range at Strong to Extreme Strong, Shift dual-flavour technology, or the highest-nicotine mainstream product at 17mg.
Choose ZYN if: You are at any tolerance level and want the most coherent strength progression from beginner to maximum, the deepest flavour science, or FDA-validated reduced-risk confirmation.
How VELO Shift Works — The Dual-Flavour Mechanism
VELO Shift is the only dual-flavour nicotine pouch technology available from any mainstream manufacturer. Each Shift pouch delivers two distinct flavour phases within a single session — not a blend of two flavours, but a temporal sequence of two separate flavour experiences engineered through differential compound release kinetics.
The mechanism — phase one and phase two
VELO Shift pouches contain two sets of flavour compounds with different release profiles. Phase one compounds are positioned at or near the pouch surface — they dissolve rapidly in saliva and reach sensory threshold within the first minute of placement. Phase two compounds are embedded deeper in the pouch matrix — they release progressively as moisture penetrates the pouch and the phase one compounds deplete.
At approximately 15 minutes into the session, phase one compounds fall below the sensory detection threshold. The phase two compounds — present throughout but previously subordinate to the dominant phase one experience — become the primary sensory signal for the remainder of the session. The user perceives this as a distinct flavour transition rather than a gradual fade.
Cool variants vs Hot variants
Cool variants (VELO Shift Cool Peppermint): Phase one delivers intense menthol TRPM8 cold-receptor activation — identified by McKemy et al. (2002) in Nature as the molecular mechanism behind menthol's cold perception. Phase two delivers a warmer, softer base as the menthol concentration drops below the TRPM8 activation threshold.
Hot variants (VELO Shift Hot Spearmint, Hot Dragonfruit, Hot Grape, Hot Peach): Phase one delivers warming aromatic compounds — spearmint L-carvone warmth, tropical esters, dark grape anthocyanin-adjacent character — without the menthol cold that typically dominates nicotine pouch flavour profiles. Phase two introduces menthol TRPM8 cooling as the warming compounds deplete, transitioning to a cool finish. This warm-to-cool sequence is unique in the mainstream nicotine pouch category — no other brand produces a product that opens warm and transitions cold.
Why Shift matters for established users
The dual-phase experience extends effective session engagement beyond what a single-compound product can deliver. Users who have become habituated to standard single-phase mint or fruit products report that VELO Shift's mid-session transition restores sensory engagement at the point where a standard pouch would begin to feel repetitive. The transition at 15 minutes is also a practical session marker — the flavour shift signals that the pouch is at mid-session without requiring the user to track time.
The Complete VELO Range at SWEDISHPRODUCTS.ONLINE
Mint Products
VELO’s mint range spans from gentle everyday spearmint to the most extreme cold peppermint available in a mainstream brand. VELO Simply Spearmint Mini (4mg) — Sweet, gentle spearmint in VELO’s smallest Mini format. Maximum concealment, lightest nicotine. The most accessible mint product in the range. VELO Bright Peppermint (8mg) — Clean, luminous peppermint at Strong strength. More focused than Crispy, less extreme than Freezing. The clearest peppermint character in the range. VELO Crispy Peppermint (10mg) — Sharp, assertive peppermint at Strong strength. The everyday benchmark for serious mint users. VELO Freezing Peppermint 11mg — Extreme cold peppermint. Previously sold as VELO X-Freeze — same product, rebranded. Strong classification. VELO Freezing Peppermint 14mg — Extra Strong cold peppermint. Previously VELO Mighty Peppermint Ultra. VELO Freezing Peppermint 17mg — Extreme Strong. VELO’s most powerful product. For established high-tolerance users only.VELO Shift Series
VELO Shift is VELO’s dual-flavour technology line — each pouch delivers two distinct flavour phases during a single session. VELO Shift Cool Peppermint (8mg) — Cold peppermint opening transitioning to a warmer base at approximately 15 minutes. Strong. VELO Shift Hot Spearmint (8mg) — Warm spearmint opening transitioning to a cool finish. The only warm-opening mint nicotine pouch in the mainstream market. Strong. VELO Shift Hot Grape (8mg) — Warm dark grape opening transitioning to a cool finish. Strong. VELO Shift Hot Dragonfruit (8mg) — Warm tropical dragonfruit opening transitioning to a cool finish. Strong. VELO Shift Hot Peach (8mg) — Warm ripe peach opening transitioning to a cool finish. The most accessible of the Hot fruit variants. Strong.Fruit Products
VELO Dark Cherry Mini (4mg) — Dark cherry and almond in Mini format. Mini Light. VELO’s most sophisticated fruit product at the lightest strength. VELO Wintery Watermelon Mini (6mg) — Sweet watermelon with menthol cooling in Mini format. Regular. VELO Guava Passionfruit (6mg) — Dual tropical fruit: warm guava sweetness with bright passionfruit acidity. Regular. VELO Coconut Lime (6mg) — Creamy coconut sweetness with bright lime acidity. Regular. The most internationally recognised tropical flavour pairing in the range. VELO Sour Lime (4mg) — Amplified sour lime with citric and malic acid. Mini Light. The only sour-category product in VELO’s range.Spice Products
VELO Guava Jalapeño (6mg) — Tropical guava sweetness with progressive jalapeño heat. Regular. Mild-to-moderate heat in the jalapeño range (2,500–8,000 SHU). VELO Lime Flame (10mg) — Sharp lime acidity with progressive jalapeño heat. Strong. The most assertive sweet-heat product in the range.How VELO Works — The Science
Nicotine absorption: VELO nicotine is absorbed through the oral mucosa — the tissue lining the inside of the mouth. When a pouch is placed under the upper lip, saliva activates the nicotine release. The nicotine passes through the mucosa directly into the bloodstream, producing effects within 5–10 minutes that are sustained throughout the 20–45 minute session. The cooling mechanism in mint products: Menthol in VELO’s mint range activates TRPM8 cold-sensitive receptors in the oral mucosa — a mechanism first identified by McKemy et al. (2002) in Nature. This produces genuine cooling sensation independent of actual temperature change. The heat mechanism in spice products: Capsaicin in VELO’s jalapeño products activates TRPV1 thermoreceptors — the functional opposite of TRPM8, producing warmth rather than cooling through the same receptor pathway mechanism. The Shift dual-flavour mechanism: VELO Shift products deliver two flavour phases by combining compounds with different release kinetics — the first-phase compounds deplete at approximately the 15-minute mark, revealing the second-phase flavour profile that was active throughout but subordinate to the first.VELO vs ZYN — Key Differences
ZYN (manufactured by Swedish Match, a subsidiary of Philip Morris International) is VELO’s primary global competitor. Both are tobacco-free nicotine pouches at comparable strength tiers. The key differences: Format: VELO’s Mini format is smaller than ZYN’s Mini format — VELO Mini pouches are less visible under the lip. ZYN’s Slim format is comparable to VELO’s standard Slim format. Strength naming: ZYN uses a numerical scale (S1–S6) in some markets and mg/pouch in others. VELO uses strength descriptors (Mini Light, Regular, Strong) with mg/pouch. Flavour range: VELO has a broader adventurous flavour range including the Shift dual-flavour series, jalapeño products, and the sour lime category. ZYN’s range is generally more conservative. Price: At SWEDISHPRODUCTS.ONLINE, VELO is available from $4.52 per can — competitive with ZYN at $4.12 per can given the range depth and shipping included on qualifying orders. For a detailed comparison, see our complete VELO NZ guide and ZYN vs VELO comparison.Using VELO — Standard Instructions
- Place one pouch under your upper lip against the gum — slightly off-centre for comfort
- Leave completely still — no chewing or sucking. Nicotine and flavour release passively
- Session duration: 20–30 minutes for Mini format; 30–45 minutes for Slim format
- Remove when flavour fades and dispose in the catch compartment in the lid or a bin
- Never flush — VELO pouches are not water-biodegradable
VELO on Flights and International Travel
VELO produces no smoke, vapour, or smell and is permitted on all commercial flights under standard airline policy. The product is not subject to smoking restrictions or vaping bans on aircraft. Destination country rules vary significantly. Always verify before travelling: - Australia: Prescription generally required for nicotine product import - France: Total ban from April 2026 - Singapore: Strict prohibition — exercise caution even in transit - UK, USA, Japan, UAE: Generally permitted for personal use For the complete route-by-route guide, see our nicotine pouches on flights guide.Delivery to New Zealand and Worldwide
SWEDISHPRODUCTS.ONLINE ships the complete VELO range directly from Sweden:- DHL Express: 4–7 working days to New Zealand and Australia
- PostNord: 10–21 days, free above minimum order threshold
- Pricing: From $4.52 per can — among the most competitive international pricing for VELO products
