LOOP is manufactured by Another Factory AB — an independent Swedish nicotine products company with manufacturing in Sweden. Another Factory operates independently of Swedish Match (ZYN), British American Tobacco (VELO), and GN Tobacco (White Fox) — making LOOP one of the most significant independent Swedish brands in the modern tobacco-free category. LOOP’s sustainability credentials are also distinctive: the LOOP can is made from more than 50% plant fibres combined with recycled plastic — a genuine commitment to sustainable packaging that no mainstream competitor has matched.

LOOP’s strength range covers three tiers — Strong (~10mg/g), Extra Strong, and Hyper Strong (~20mg/g) — in both Slim and Mini formats. The pricing starts from $3.72, making LOOP one of the most accessible premium-quality Swedish nicotine pouch brands available.

Expert Perspective — Per Johansson on LOOP Nicotine Pouches

Per Johansson has over 40 years of experience with oral nicotine products — from traditional Swedish snus through the complete evolution to modern tobacco-free nicotine pouches. He advises SWEDISHPRODUCTS.ONLINE’s product team on flavour accuracy, strength calibration, and user guidance.

Per Johansson notes: “LOOP occupies a genuinely unique position in the Swedish nicotine pouch market. Another Factory built the brand around a flavour philosophy that no other manufacturer has pursued with the same consistency — the systematic combination of hot and cold sensory triggers in a single pouch.

The technology at work is specific and real. Capsaicin and piperine activate TRPV1 thermoreceptors — the same receptor family that responds to physical heat, documented by Caterina et al. (1997) in Cell as the molecular sensor for noxious heat above 43°C. When TRPV1 activation from capsaicin or chili compounds coincides with TRPM8 cold-receptor activation from menthol, the brain processes these two competing signals simultaneously — producing a genuinely unusual multi-dimensional sensory experience that neither mint alone nor heat alone can replicate.

LOOP Red Chili Melon is the clearest expression of this philosophy — chili heat, fresh melon sweetness, menthol cold, and nicotine in a single Hyper Strong pouch. It is the most complex flavour architecture of any mainstream nicotine pouch in the market. For users who have exhausted the mint and fruit catalogues of ZYN and VELO and want something genuinely different, LOOP’s hot-cold range is the answer.

LOOP’s Hot Peach is my specific recommendation for experienced users exploring LOOP for the first time — the peach sweetness is warm and natural, the TRPV1 heat is present but measured, and the combination is immediately coherent in a way that might surprise someone who expects ‘hot+fruit’ to feel gimmicky. It does not.”

About Per Johansson: Per Johansson has followed the evolution of oral nicotine products across four decades and advises SWEDISHPRODUCTS.ONLINE’s product team. His assessments are based on direct personal experience with each product.

The Science — LOOP’s Hot-Cold Receptor System

LOOP’s defining innovation is the systematic combination of two distinct thermoreceptor activation mechanisms in a single pouch — creating sensory experiences that are genuinely beyond the capability of any single-compound flavour approach.

TRPM8 cold activation — the cold side: Menthol activates TRPM8 cold-sensitive ion channels — identified by McKemy et al. (2002) in Nature as the molecular mechanism behind menthol’s cold perception. LOOP’s mint products and the cold component of LOOP’s hot-cold products use menthol and related compounds at calibrated concentrations.

TRPV1 heat activation — the hot side: Capsaicin and chili compounds activate TRPV1 thermoreceptors — the same receptors that respond to physical heat above 43°C. LOOP’s unique contribution to the nicotine pouch category is the systematic use of TRPV1 agonists alongside TRPM8 activation — creating a genuine bidirectional thermoreceptor experience in a single product.

The simultaneous activation effect: When TRPV1 (heat) and TRPM8 (cold) are activated simultaneously, the brain receives competing temperature signals that create a uniquely complex sensory experience. This is the mechanism behind the distinctive “cooling burn” that LOOP users consistently describe — and it is pharmacologically distinct from anything achievable through menthol alone.

Jalapeño piperine vs capsaicin: LOOP uses both capsaicin (from chili/pepper) and piperine (from black pepper/jalapeño) as TRPV1 agonists across its range. Piperine’s TRPV1 EC50 is approximately 35–50μM — a gentler, more diffuse heat than capsaicin’s EC50 of ~0.5μM. This gives LOOP the ability to calibrate heat intensity precisely: Spicy Apple uses a softer heat profile; Red Chili Melon a more assertive one.

LOOP’s nicotine delivery uses InstantRush™ — Another Factory AB’s proprietary release technology designed to deliver immediate nicotine onset combined with sustained release across the full session. InstantRush™ is the mechanism behind LOOP’s characteristically fast-hitting first minutes — the same front-loaded delivery profile that experienced users consistently describe when switching to LOOP from dry-format products like ZYN.

LOOP Strength Tiers

LOOP uses a proprietary three-tier naming system rather than ZYN’s S-scale:

LOOP Tier	Approx. nicotine concentration	Approx. mg per pouch (Slim)	Equivalent ZYN tier
Strong	~10mg/g	~7–8mg	Between S2 Normal and S3 Strong
Extra Strong	~15mg/g	~11–12mg	S4 Extra Strong
Hyper Strong	~20mg/g	~14–16mg	S5 Extra Strong Plus to S6 Ultra Strong

LOOP Strong is appropriate for regular smokers of 10–20 cigarettes per day. Extra Strong for heavy smokers. Hyper Strong for established maximum-tolerance users only.

LOOP Formats

LOOP Slim: Standard format. Full-size slim pouch. 20 pouches per can. 30–45 minute sessions. Available across Strong, Extra Strong and Hyper Strong tiers.

LOOP Mini: Compact format for maximum discretion. 20 pouches per can. 20–30 minute sessions. Available in selected flavours at Hyper Strong tier.

The Sustainable LOOP Can

LOOP’s packaging is one of its most distinctive features and a genuine point of differentiation from every mainstream brand. The LOOP can is manufactured from more than 50% plant fibres combined with recycled plastic — a certified sustainable packaging approach that Another Factory developed as a core brand commitment rather than a marketing afterthought. No other major nicotine pouch brand — not ZYN, not VELO, not White Fox — has introduced comparable sustainable packaging at this scale. For users who factor environmental impact into their product choices, LOOP is the only mainstream brand that addresses this directly at the packaging level.

The Complete LOOP Range

Mint Family

LOOP Ice Cool Mint Strong and Hyper Strong — LOOP’s flagship mint product. Multi-compound menthol cooling with TRPM8 activation across both Strong and Hyper Strong tiers. The most direct competition to ZYN Cool Mint and VELO Crispy Peppermint in terms of flavour category — though at higher strength tiers than most ZYN S2 users.

LOOP Crispy Peppermint Hyper Strong and Mini Hyper — Crisp, clean peppermint at maximum LOOP strength. The Mini format adds discretion to Hyper Strong nicotine delivery. For established VELO Crispy Peppermint users who want a step up in strength with the same clean peppermint character.

LOOP Fresh Spearmint Hyper Strong and Mini Hyper — L-carvone spearmint at Hyper Strong — the softer, warmer, naturally sweet mint for users who find peppermint too sharp even at maximum strength. The Mini format offers LOOP’s most discreet option.

LOOP Smooth Mint Hyper Strong and Mini Hyper — The lightest mint profile in LOOP’s range. Smooth, rounded, without the assertiveness of Crispy Peppermint or the full cold of Ice Cool. For Hyper Strong users who want maximum nicotine with minimum flavour intensity.

Hot-Cold Signature Family — LOOP’s Unique Contribution

LOOP Red Chili Melon Hyper Strong and Extra Strong — The most complex flavour architecture in any mainstream nicotine pouch. Red chili TRPV1 heat activation, fresh melon sweetness using (E,Z)-2,6-nonadienal melon aldehyde, menthol TRPM8 cold, and ultra-strong nicotine in a single Slim pouch. Available at both Extra Strong and Hyper Strong for calibrated heat intensity. The definitive LOOP product — nothing like it exists in any other brand’s catalogue.

LOOP Spicy Apple Hyper Strong and Strong — Piperine-sourced jalapeño heat with fresh green apple. Piperine’s gentler TRPV1 activation (EC50 ~35–50μM vs capsaicin’s ~0.5μM) produces a more diffuse, approachable heat than Red Chili Melon — making Spicy Apple the recommended entry point into LOOP’s hot-cold range. The apple character uses hexyl acetate and trans-2-hexenal for fresh green apple authenticity. Available in both Strong (accessible) and Hyper Strong (maximum nicotine).

Fruit Family

LOOP Hot Peach Hyper Strong, Strong and Mini — Warm peach sweetness with measured TRPV1 heat — the most approachable entry into LOOP’s hot-cold concept. The peach character uses γ-decalactone (the primary peach lactone compound) for authentic warm fruit sweetness. Per Johansson’s recommended first LOOP product for experienced users exploring the brand. Available across three formats and strength tiers — the broadest availability of any single LOOP flavour.

LOOP Strawberry Ice Strong — Fresh strawberry with menthol cold. No heat component — this is LOOP’s clean fruit-cold product, bringing the brand into the conventional fruit-menthol territory also served by VELO‘s fruit range, but at LOOP’s Strong strength tier.

LOOP Blueberry Ice Strong — Dark blueberry with menthol cooling at Strong tier. Comparable in flavour territory to VELO Blueberry Ice but at LOOP’s Strong strength. For VELO fruit users who want more nicotine while staying with a brand they know.

LOOP Blackcurrant Strong — Deep, dark blackcurrant using 4-mercapto-4-methylpentan-2-one (4MMP) — the same primary aroma compound that makes ZYN Blackcurrant Ice distinctively complex. LOOP Blackcurrant delivers this dark berry character at Strong strength without ice — for users who want the blackcurrant complexity without cold contrast.

Coffee and Warm Family

LOOP Creamy Cappuccino Strong and Mini — Roasted espresso with creamy milk foam character. The most directly comparable product to ZYN Coffee Mini S2 in flavour territory, but at LOOP’s Strong strength tier — making LOOP Creamy Cappuccino the appropriate choice for regular coffee-flavour users who have exceeded the Normal strength tier. Available in both Slim and Mini formats.

LOOP vs ZYN vs VELO vs White Fox — Complete Comparison

	LOOP	ZYN	VELO	White Fox
Manufacturer	Another Factory AB (independent Swedish)	Swedish Match / PMI	British American Tobacco	GN Tobacco AB (independent Swedish)
Strength range	Strong / Extra Strong / Hyper Strong (~7–16mg)	S1–S6 (1.5–16.5mg)	4–17mg	16mg+
Hot-cold technology	✅ TRPV1 + TRPM8 — category-defining	✅ Capsaicin TRPV1 (Cactus Spice only)	✅ Shift dual-flavour (different system)	✅ Piperine TRPV1 (Peppered Mint only)
Sustainable packaging	✅ 50%+ plant fibre + recycled plastic	❌ Standard plastic	❌ Standard plastic	❌ Standard plastic
Beginner-friendly	❌ Strong tier minimum	✅ S1 at 1.5mg	✅ 4mg Mini	❌ Ultra Strong only
FDA MRTP	❌	✅ Only brand authorised	❌	❌
Coffee flavour	✅ Creamy Cappuccino at Strong	✅ Coffee Mini at Normal	❌	❌
Hot-fruit combination	✅ Red Chili Melon, Spicy Apple, Hot Peach	✅ Cactus Spice (lime-capsaicin only)	✅ Guava Jalapeño (one product)	✅ Peppered Mint (mint-pepper only)
Price per can	From $3.72	From $4.12	From $4.52	From $4.39

Choose LOOP if: You are an established user at Strong strength or above who has explored ZYN and VELO’s catalogues and wants something genuinely different — specifically LOOP’s hot-cold flavour combinations that no other brand offers systematically. Or if sustainable packaging is a factor in your product choices.

Choose ZYN if: You want the most complete, most coherent strength progression from 1.5mg to 16.5mg with FDA MRTP authorisation and the deepest flavour science of any mainstream brand.

Choose VELO if: You want Shift dual-flavour technology, the broadest fruit range at Regular to Extra Strong, or the absolute highest-nicotine mainstream product at 17mg Freezing Peppermint.

Choose White Fox if: You want ultra-strong mint from an independent Swedish manufacturer with the clean, focused peppermint philosophy at maximum strength.

LOOP Strength Guide — Who Should Use LOOP

LOOP’s minimum strength tier is Strong — making LOOP appropriate for regular to heavy smokers who have already established a nicotine tolerance at Normal strength.

Current product	Nicotine	LOOP recommendation
ZYN Cool Mint Slim S2 (6mg)	Normal	Not yet — establish S3 tolerance first
ZYN Cool Mint Slim S3 (9mg)	Strong	✅ LOOP Strong tier — try Spicy Apple Strong or Hot Peach Strong
ZYN S4 Extra Strong (~11mg)	Extra Strong	✅ LOOP Extra Strong — Red Chili Melon Extra Strong
ZYN S5 (13.5mg) or S6	Extra Strong Plus / Ultra Strong	✅ LOOP Hyper Strong — full range available
VELO Freezing Peppermint 11mg	Extra Strong	✅ LOOP Extra Strong or Hyper Strong

Which LOOP Product First?

Profile	Recommended first LOOP
S3 user exploring hot-cold for the first time	LOOP Spicy Apple Strong — gentlest heat introduction
S4/S5 user wanting maximum flavour complexity	LOOP Red Chili Melon Hyper Strong
Experienced user wanting approachable hot-cold	LOOP Hot Peach Strong — Per Johansson’s recommendation
VELO fruit user stepping up in strength	LOOP Blueberry Ice Strong or Strawberry Ice Strong
ZYN Coffee user wanting more strength	LOOP Creamy Cappuccino Strong
Established mint user at Hyper Strong	LOOP Crispy Peppermint Hyper Strong

Manufacturing and Origin

LOOP Nicotine Pouches are manufactured by Another Factory AB — an independent Swedish nicotine products company. Another Factory operates completely independently of the three major players in the tobacco-free nicotine pouch category: Swedish Match/PMI (ZYN), British American Tobacco (VELO), and GN Tobacco AB (White Fox). This independence gives Another Factory the freedom to pursue flavour innovation that larger manufacturers with broader portfolio considerations tend to avoid — specifically the systematic TRPV1 hot-cold flavour architecture that defines LOOP’s brand identity.

LOOP launched into a market dominated by mint-forward products from the major manufacturers and deliberately differentiated on two axes: flavour complexity through hot-cold receptor technology, and sustainability through plant-fibre packaging. Both remain genuine points of differentiation in 2026 — no major competitor has matched LOOP’s systematic hot-cold range or adopted comparable sustainable packaging.

All LOOP products use pharmaceutical-grade nicotine derived from the tobacco plant, plant-based cellulose pouch material, food-grade flavourings, and pH regulators. No tobacco leaf at any stage of production. Tobacco-free by manufacturer specification.

Frequently Asked Questions — LOOP Nicotine Pouches

Who makes LOOP nicotine pouches? Another Factory AB — an independent Swedish nicotine products manufacturer operating independently of Swedish Match (ZYN), British American Tobacco (VELO), and GN Tobacco AB (White Fox). Another Factory developed LOOP specifically around a sustainable packaging commitment and a hot-cold flavour innovation philosophy.

What makes LOOP different from ZYN and VELO? Three things: hot-cold TRPV1+TRPM8 receptor system applied systematically across a full product range, sustainable plant-fibre packaging, and independence from the three major multinational manufacturers. No mainstream competitor offers more than one or two hot-cold products — LOOP has built an entire product line around this concept.

Is LOOP tobacco-free? Yes. LOOP contains no tobacco leaf. Pharmaceutical-grade nicotine derived from the tobacco plant, plant-based pouch material, food-grade flavourings. Manufactured in Sweden by Another Factory AB.

How strong is LOOP? LOOP operates across three strength tiers. Strong (~10mg/g, approximately 7–8mg per pouch) is comparable to ZYN S3 Strong. Extra Strong (~15mg/g, approximately 11–12mg) is comparable to ZYN S4 Extra Strong. Hyper Strong (~20mg/g, approximately 14–16mg) is comparable to ZYN S5–S6.

Is LOOP suitable for beginners? No. LOOP’s minimum tier is Strong — not appropriate for first-time users or light smokers. Beginners should start at ZYN S1 (1.5mg) or ZYN S2 (6mg) and progress through the ZYN S-scale before considering LOOP Strong.

What is the best LOOP product for someone new to the brand? LOOP Hot Peach Strong is Per Johansson’s recommendation for first-time LOOP users — the warm peach character and measured TRPV1 heat make this the most approachable entry into LOOP’s hot-cold range. LOOP Spicy Apple Strong is the recommended alternative.

What is LOOP Red Chili Melon? LOOP Red Chili Melon is LOOP’s most complex product — combining capsaicin TRPV1 heat activation, fresh melon sweetness, menthol TRPM8 cold, and ultra-strong Hyper Strong nicotine in a single Slim pouch. It is the most complex flavour architecture in any mainstream nicotine pouch from any manufacturer. Not for beginners.

Is the LOOP can really sustainable? Yes. The LOOP can is manufactured from more than 50% plant fibres combined with recycled plastic — a genuine sustainable packaging initiative by Another Factory AB. No other major nicotine pouch brand has introduced comparable packaging at this scale as of August 2026.

Can I use LOOP on a flight? Yes. LOOP produces no smoke, vapour, or smell and is not subject to smoking or vaping restrictions on any airline. Verify destination country rules before travelling — particularly Australia, France (banned April 2026), and Singapore.

These products contain nicotine, which is addictive. For adults 21 years of age and older only. LOOP Strong, Extra Strong and Hyper Strong products are intended for users with established nicotine tolerance — not suitable for non-smokers, beginners, pregnant or breastfeeding women, or individuals with cardiovascular conditions. Keep out of reach of children. For information on nicotine and health, see the WHO Tobacco Fact Sheet.

Product information last updated: August 11, 2026. This page was written and reviewed by SWEDISHPRODUCTS.ONLINE’s product team.