Loop Ice Cool Mint Hyper Strong
$4.66
Loop Ice Cool Mint Hyper Strong
LOOP Ice Cool Mint Hyper Strong — tobacco-free nicotine pouch at Hyper Strong strength (~14–16mg per Slim pouch). Multi-compound icy cold: L-menthol TRPM8, menthyl lactate sustained icy quality, cooling modifiers, menthone herbal depth. LOOP’s most complex mint cold system — more layered and sustained than menthol-eucalyptol products. InstantRush™ fast onset. PlantCan™. 20 pouches. $4.66. Confirmed max-tolerance adults 21+ only.
Loop Ice Cool Mint Hyper Strong
About LOOP Ice Cool Mint Hyper Strong — LOOP’s Flagship Mint at Maximum Slim Delivery
LOOP Ice Cool Mint Hyper Strong is the Hyper Strong Slim tier of LOOP Nicotine Pouches‘ most technically complex mint product — a multi-compound menthol system delivering intense, layered icy cold across a full 30–45 minute session at Hyper Strong concentration (~14–16mg per Slim pouch). It is the flagship mint of the LOOP range — the product that defines what LOOP means by “cool mint” — now available at maximum standard Slim strength for established maximum-tolerance users.
Ice Cool Mint is LOOP’s most direct competitive answer to ZYN Cool Mint and VELO Crispy Peppermint in terms of flavour territory — all three occupy the “clean icy mint” segment that dominates the mainstream tobacco-free nicotine pouch category. What distinguishes Ice Cool Mint from both is its multi-compound approach to cold perception: where ZYN Cool Mint relies primarily on a menthol-eucalyptol combination and VELO Crispy Peppermint on high menthol with eucalyptol bite, LOOP Ice Cool Mint builds its cold sensation from a more complex flavour architecture of menthol compounds and cold-active aroma molecules — producing the characteristically layered, sustained, intensely “icy” cold that Ice Cool Mint users specifically describe.
LOOP Ice Cool Mint Hyper Strong is the step up from LOOP Ice Cool Mint Strong (~7–8mg) for users whose tolerance has developed beyond the Strong tier. The flavour is identical — the full Ice Cool Mint multi-compound system — at approximately double the nicotine concentration in the same 30–45 minute Slim session.
The Flavour Chemistry — Multi-Compound Ice Cool Architecture
The defining characteristic of LOOP Ice Cool Mint — across both Strong and Hyper Strong — is the multi-compound approach to cold activation that distinguishes it from both Crispy Peppermint’s simpler menthol-eucalyptol system and Smooth Mint’s deliberately restrained single-compound approach.
L-menthol — the TRPM8 foundation:
Menthol activates TRPM8 cold-sensitive ion channels — identified by McKemy et al. (2002) in Nature as the molecular mechanism behind menthol’s cold perception. In Ice Cool Mint, L-menthol is present at high-to-moderate concentration — sufficient to produce a clearly “cool mint” cold sensation immediately at placement. The menthol provides the fundamental, consistent cold baseline that sustains across the full 30–45 minute Slim session.
Menthyl lactate and cooling-active modifiers — the “ice” layer:
The “Ice Cool” character that distinguishes this product from standard peppermint or crispy peppermint comes from cooling-active modifier compounds applied alongside the primary L-menthol. Menthyl lactate produces a slower-releasing, more diffuse cooling sensation that persists after peak menthol delivery — this is the compound primarily responsible for the sustained “icy” quality that Ice Cool Mint users describe as distinctly different from standard peppermint. Synthetic cooling compounds may also contribute to the “ice” effect — these are legal, food-grade aroma compounds used widely in mint confectionery and oral care products for their ability to produce cold sensation without the camphoraceous note of menthol. Together, these create a layered cold experience: immediate menthol TRPM8 activation at placement, building to full intensity by minute 3–5, then sustaining with a lingering icy quality through the middle and final session that simple high-menthol products cannot replicate.
Menthone — herbal authenticity beneath the ice:
Menthone contributes the dry, slightly herbal quality that gives Ice Cool Mint its natural mint character beneath the intense cold. Without menthone’s contribution, the product would read as purely synthetic cold rather than authentic mint cold. At Hyper Strong concentration, menthone’s grounding effect is particularly important — preventing the product from feeling clinical or purely functional alongside the very pronounced nicotine delivery.
The multi-compound advantage at Hyper Strong:
At ~14–16mg with InstantRush™’s front-loaded onset, the opening 5 minutes of Ice Cool Mint Hyper Strong are dominated by the simultaneous arrival of maximum nicotine and maximum icy cold. The multi-compound system ensures the cold sensation is immediate (menthol), intense (cooling modifiers), sustained (menthyl lactate), and authentically herbal (menthone) — all contributing their distinct elements across the full session without any single compound fading and leaving the product feeling flat.
Per Johansson — Expert Assessment of LOOP Ice Cool Mint Hyper Strong
Per Johansson has over 40 years of experience with oral nicotine products, from traditional Swedish snus through the complete evolution to modern tobacco-free nicotine pouches. He advises SWEDISHPRODUCTS.ONLINE’s product team on flavour accuracy, strength calibration, and user guidance.
Per Johansson notes: “Ice Cool Mint is LOOP’s flagship mint and it earns that designation — not because it is the simplest or most accessible, but because it demonstrates the most sophisticated approach to cold mint construction in the range.
The comparison I make most often when explaining Ice Cool Mint is with ZYN Cool Mint S3. Both occupy the ‘clean icy cool mint’ flavour territory. ZYN Cool Mint at S3 delivers 9mg with a dry-format gradual menthol-eucalyptol cold that builds over 10–15 minutes. LOOP Ice Cool Mint Hyper Strong delivers ~14–16mg with InstantRush™’s fast front-loaded onset and a multi-compound cold system that is immediately intense at placement and sustains differently — the menthyl lactate and cooling modifiers produce a lingering icy quality through the session that pure menthol-eucalyptol cannot replicate.
For the ZYN Cool Mint S5/S6 user who has reached maximum ZYN strength and is exploring alternatives with faster onset and different cold character — this is the product I would show them first in LOOP’s range. The flavour territory is familiar. The delivery is different. The cold construction is more complex.”
About Per Johansson: Per Johansson has followed the evolution of oral nicotine products across four decades and advises SWEDISHPRODUCTS.ONLINE’s product team. His assessments are based on direct personal experience with each product.
Product Specifications
| Specification | Detail |
|---|---|
| Brand | LOOP |
| Manufacturer | Another Factory AB (independent Swedish) |
| Format | Slim — approximately 0.7g per pouch |
| Strength tier | Hyper Strong (~20mg/g) |
| Nicotine per pouch | ~14–16mg |
| Pouches per can | 20 |
| Primary cold compound | L-menthol — high TRPM8 activation — immediate saturated cold |
| Sustained cold compounds | Menthyl lactate + cooling-active modifiers — extended icy quality across full session |
| Herbal depth | Menthone — dry herbal authenticity beneath the ice layer |
| Cold architecture | Multi-compound — immediate, building, sustaining, lingering across 30–45 min |
| Cold intensity | ★★★★★ Maximum — most complex cold construction in LOOP’s mint range |
| Heat component | None |
| Delivery technology | InstantRush™ — fast onset, sustained release |
| Tobacco content | None — tobacco-free |
| Packaging | PlantCan™ — 50%+ plant fibres + recycled plastic |
| Session duration | 30–45 minutes |
| Price | $4.66 per can |
LOOP Ice Cool Mint Strong vs Hyper Strong — The Strength Progression
| LOOP Ice Cool Mint Hyper Strong (this product) | LOOP Ice Cool Mint Strong | |
|---|---|---|
| Nicotine | ~14–16mg Hyper Strong | ~7–8mg Strong |
| Session | 30–45 min Slim | 30–45 min Slim |
| Cold architecture | Identical multi-compound ice cool system | Identical multi-compound ice cool system |
| Best for | Confirmed Hyper Strong tolerance (ZYN S5/S6 equivalent) | Regular to heavy smokers (ZYN S3 equivalent) |
| Price | $4.66 | $4.66 |
Choose Hyper Strong if: You use Ice Cool Mint Strong regularly and find ~7–8mg no longer satisfying — Hyper Strong delivers the same icy cold system at approximately double the nicotine.
Choose Ice Cool Mint Strong if: You are new to LOOP’s Ice Cool Mint or at regular-to-heavy smoker tolerance — the correct entry point for first-time Ice Cool Mint users.
LOOP Hyper Strong Mint Range — Ice Cool Mint’s Position
| Product | Cold character | Architecture | Cold intensity | Nicotine |
|---|---|---|---|---|
| LOOP Ice Cool Mint Hyper Strong (this product) | Layered icy multi-compound | Menthol + menthyl lactate + modifiers | ★★★★★ | ~14–16mg |
| LOOP Crispy Peppermint Hyper Strong | Sharp eucalyptol bite | High menthol + eucalyptol TRPA1 | ★★★★★ | ~14–16mg |
| LOOP Fresh Spearmint Hyper Strong | Warm sweet herbal | L-carvone — mild TRPM8 | ★★☆☆☆ | ~14–16mg |
| LOOP Smooth Mint Hyper Strong | Soft restrained | Low L-menthol + linalool | ★★☆☆☆ | ~14–16mg |
Ice Cool Mint and Crispy Peppermint are both at maximum cold intensity at Hyper Strong Slim — the distinction is in how that cold is constructed. Crispy Peppermint achieves intensity through eucalyptol’s sharp TRPA1 bite. Ice Cool Mint achieves it through multi-compound layering including menthyl lactate’s sustained icy quality — a different cold experience at equivalent intensity.
LOOP Ice Cool Mint Hyper Strong vs Competitors
| LOOP Ice Cool Mint Hyper Strong | ZYN Cool Mint Slim S3 | ZYN Menthol Ice S5 | VELO Freezing Peppermint 11mg | |
|---|---|---|---|---|
| Manufacturer | Another Factory AB | Swedish Match / PMI | Swedish Match / PMI | British American Tobacco |
| Cold system | Multi-compound — menthol + menthyl lactate + modifiers | Menthol + eucalyptol | High menthol + eucalyptol | High menthol + eucalyptol |
| Nicotine | ~14–16mg Hyper Strong | 9mg S3 | 13.5mg S5 | 11mg Extra Strong |
| Delivery profile | InstantRush™ — fast front-loaded | Dry — gradual | Dry — gradual | Semi-dry — moderate |
| Sustained icy quality | ✅ Menthyl lactate — long lasting | ❌ Standard fade | ❌ Standard fade | ❌ Standard fade |
| FDA MRTP | ❌ | ✅ | ✅ | ❌ |
| Sustainable packaging | ✅ PlantCan™ | ❌ | ❌ | ❌ |
| Price | $4.66 | $4.12 | $4.12 | $4.52 |
Choose LOOP Ice Cool Mint Hyper Strong if: You want the most complex, layered icy cold in LOOP’s range at Hyper Strong (~14–16mg) with InstantRush™ fast onset and PlantCan™ packaging — distinctive sustained icy quality that menthol-eucalyptol products cannot replicate.
Choose ZYN Menthol Ice Slim S5 if: You want FDA MRTP-authorised icy cool mint at 13.5mg with ZYN’s gradual dry-format delivery — similar nicotine level, more measured onset.
Choose VELO Freezing Peppermint 11mg if: You want VELO’s maximum eucalyptol cold at 11mg Extra Strong with VELO’s semi-dry delivery format.
LOOP vs ZYN vs VELO — Flagship Cool Mint at Hyper Strong
| LOOP | ZYN | VELO | |
|---|---|---|---|
| Multi-compound icy cold at Hyper Strong Slim | ✅ Ice Cool Mint Hyper Strong — menthyl lactate system | ❌ Menthol-eucalyptol only at S5/S6 | ❌ No Hyper Strong peppermint Slim |
| InstantRush™ fast onset | ✅ | ❌ Dry format | ❌ Semi-dry |
| Sustained icy lingering quality | ✅ Menthyl lactate | ❌ | ❌ |
| Sustainable packaging | ✅ PlantCan™ | ❌ | ❌ |
| FDA MRTP | ❌ | ✅ Only brand authorised | ❌ |
How to Use LOOP Ice Cool Mint Hyper Strong
Step 1 — Open the PlantCan™: Press the front tab upward to open the lid. The PlantCan™ is made from over 50% plant fibres and recycled plastic. The inside of the lid contains a catch compartment for used pouches.
Step 2 — Take one pouch: Remove a single Slim pouch with thumb and forefinger. At Hyper Strong (~14–16mg), never use two pouches simultaneously. Allow adequate time between sessions.
Step 3 — Place under the upper lip: Slide the pouch under the upper lip against the gum. The icy cold from the multi-compound system is perceptible within seconds — immediate and intense from placement. Press the lip gently against it.
Step 4 — Leave it completely still: Do not chew, suck or move the pouch. InstantRush™ at ~14–16mg delivers a pronounced nicotine onset within 2–4 minutes, simultaneous with the building multi-compound cold. The combined intensity of maximum icy cold and Hyper Strong nicotine in the first 5 minutes is the defining experience of this product. If dizziness, nausea or rapid heart rate occur, remove the pouch immediately.
Step 5 — Use for 30–45 minutes: The menthyl lactate’s sustained icy quality means the cold character of Ice Cool Mint Hyper Strong does not fade in the same way as high-menthol only products — the icy quality is more persistent through the middle and final session. This is the defining characteristic of Ice Cool Mint vs competing cool mint products. The nicotine delivery sustains at Hyper Strong level throughout.
Step 6 — Remove and dispose responsibly: When flavour fades, remove the pouch and place in the lid compartment or a waste bin. Never swallow. Never discard on the ground or into water.
Who Is LOOP Ice Cool Mint Hyper Strong For?
ZYN Cool Mint S5/S6 users wanting faster onset and different cold character: The primary migration case — established maximum-tolerance ZYN Cool Mint users who find ZYN’s gradual dry-format delivery too slow and want to explore LOOP’s InstantRush™ fast onset in the same cool mint flavour territory. Ice Cool Mint Hyper Strong delivers familiar cool mint territory with meaningfully faster establishment and the menthyl lactate-sustained icy quality that ZYN’s menthol-eucalyptol system cannot replicate.
LOOP Ice Cool Mint Strong users whose tolerance has developed: The direct progression — users who use LOOP Ice Cool Mint Strong regularly and find ~7–8mg no longer fully satisfying. Hyper Strong delivers the complete Ice Cool Mint system at approximately double the nicotine.
Maximum-tolerance users who want complex icy cold rather than eucalyptol sharpness: Users who have tried LOOP Crispy Peppermint Hyper Strong and found eucalyptol’s TRPA1 sharpness uncomfortable across multiple daily sessions — Ice Cool Mint Hyper Strong provides comparable cold intensity through the multi-compound system without eucalyptol’s edge.
Storage and Freshness
LOOP Ice Cool Mint Hyper Strong ships directly from SWEDISHPRODUCTS.ONLINE’s warehouse in Sweden with DHL Express and PostNord worldwide.
Menthyl lactate is somewhat more volatile than L-menthol — cool storage specifically preserves the sustained icy quality that defines Ice Cool Mint’s character over simpler mint products. Close the PlantCan™ lid firmly after each use. At Hyper Strong concentration, nicotine integrity also depends on proper storage. Unopened cans: store in a cool, dry location away from direct sunlight. Refrigeration (4–8°C) is recommended for larger stock quantities to preserve both the full cold compound system and the nicotine integrity. Do not freeze. Check the best-before date on the can bottom and use older stock first.
Related LOOP Products
- LOOP Ice Cool Mint Strong — Same multi-compound icy cold at Strong (~7–8mg) — start here
- LOOP Crispy Peppermint Hyper Strong — Eucalyptol-sharp alternative at same Hyper Strong Slim
- LOOP Fresh Spearmint Hyper Strong — Warm spearmint if Ice Cool’s intensity is too assertive
- LOOP Smooth Mint Hyper Strong — Softest mint at same Hyper Strong for maximum liveability
- LOOP Red Chili Melon Hyper Strong — Maximum complexity for users wanting hot-cold beyond pure mint
- ZYN Cool Mint Slim S3 — FDA MRTP cool mint at 9mg, gradual delivery — comparison benchmark
- ZYN Menthol Ice Slim S5 — FDA MRTP high-menthol at 13.5mg for users preferring dry format
- VELO Crispy Peppermint — Eucalyptol peppermint from VELO for comparison at Strong level
- All Nicotine Pouches — Browse the complete range
- LOOP Brand Guide — Complete guide to Another Factory AB’s hot-cold innovation brand
These products contain nicotine, which is addictive. LOOP Ice Cool Mint Hyper Strong is intended exclusively for adults 21 years of age and older with confirmed established maximum nicotine tolerance. Not suitable for non-smokers, beginners, users below Extra Strong tolerance, pregnant or breastfeeding women, or individuals with cardiovascular conditions. Keep out of reach of children. For information on nicotine and health, see the WHO Tobacco Fact Sheet.
Product information last updated: August 11, 2026. This page was written and reviewed by SWEDISHPRODUCTS.ONLINE’s product team.
| Weight | 40 g |
|---|
Brand
LOOP Nicotine Pouches
LOOP Nicotine Pouches — The Complete Guide to Sweden's Most Innovative Brand
LOOP Nicotine Pouches is the most flavour-innovative tobacco-free nicotine pouch brand in Sweden — and the brand that introduced the hot-cold contrast concept to the mainstream nicotine pouch category. Where ZYN leads on scientific precision and strength calibration and VELO leadsalon Shift dual-flavour technology, LOOP leads on something neither of them attempt — the systematic deployment of TRPV1 thermoreceptor activation alongside TRPM8 cold perception to create genuinely unique hot-cold sensory experiences in a tobacco-free pouch. [expander_maker id="2" more="Read more" less="Read less"] LOOP is manufactured by Another Factory AB — an independent Swedish nicotine products company with manufacturing in Sweden. Another Factory operates independently of Swedish Match (ZYN), British American Tobacco (VELO), and GN Tobacco (White Fox) — making LOOP one of the most significant independent Swedish brands in the modern tobacco-free category. LOOP's sustainability credentials are also distinctive: the LOOP can is made from more than 50% plant fibres combined with recycled plastic — a genuine commitment to sustainable packaging that no mainstream competitor has matched. LOOP's strength range covers three tiers — Strong (~10mg/g), Extra Strong, and Hyper Strong (~20mg/g) — in both Slim and Mini formats. The pricing starts from $3.72, making LOOP one of the most accessible premium-quality Swedish nicotine pouch brands available.Expert Perspective — Per Johansson on LOOP Nicotine Pouches
Per Johansson has over 40 years of experience with oral nicotine products — from traditional Swedish snus through the complete evolution to modern tobacco-free nicotine pouches. He advises SWEDISHPRODUCTS.ONLINE's product team on flavour accuracy, strength calibration, and user guidance. Per Johansson notes: "LOOP occupies a genuinely unique position in the Swedish nicotine pouch market. Another Factory built the brand around a flavour philosophy that no other manufacturer has pursued with the same consistency — the systematic combination of hot and cold sensory triggers in a single pouch. The technology at work is specific and real. Capsaicin and piperine activate TRPV1 thermoreceptors — the same receptor family that responds to physical heat, documented by Caterina et al. (1997) in Cell as the molecular sensor for noxious heat above 43°C. When TRPV1 activation from capsaicin or chili compounds coincides with TRPM8 cold-receptor activation from menthol, the brain processes these two competing signals simultaneously — producing a genuinely unusual multi-dimensional sensory experience that neither mint alone nor heat alone can replicate. LOOP Red Chili Melon is the clearest expression of this philosophy — chili heat, fresh melon sweetness, menthol cold, and nicotine in a single Hyper Strong pouch. It is the most complex flavour architecture of any mainstream nicotine pouch in the market. For users who have exhausted the mint and fruit catalogues of ZYN and VELO and want something genuinely different, LOOP's hot-cold range is the answer. LOOP's Hot Peach is my specific recommendation for experienced users exploring LOOP for the first time — the peach sweetness is warm and natural, the TRPV1 heat is present but measured, and the combination is immediately coherent in a way that might surprise someone who expects 'hot+fruit' to feel gimmicky. It does not." About Per Johansson: Per Johansson has followed the evolution of oral nicotine products across four decades and advises SWEDISHPRODUCTS.ONLINE's product team. His assessments are based on direct personal experience with each product.The Science — LOOP's Hot-Cold Receptor System
LOOP's defining innovation is the systematic combination of two distinct thermoreceptor activation mechanisms in a single pouch — creating sensory experiences that are genuinely beyond the capability of any single-compound flavour approach. TRPM8 cold activation — the cold side: Menthol activates TRPM8 cold-sensitive ion channels — identified by McKemy et al. (2002) in Nature as the molecular mechanism behind menthol's cold perception. LOOP's mint products and the cold component of LOOP's hot-cold products use menthol and related compounds at calibrated concentrations. TRPV1 heat activation — the hot side: Capsaicin and chili compounds activate TRPV1 thermoreceptors — the same receptors that respond to physical heat above 43°C. LOOP's unique contribution to the nicotine pouch category is the systematic use of TRPV1 agonists alongside TRPM8 activation — creating a genuine bidirectional thermoreceptor experience in a single product. The simultaneous activation effect: When TRPV1 (heat) and TRPM8 (cold) are activated simultaneously, the brain receives competing temperature signals that create a uniquely complex sensory experience. This is the mechanism behind the distinctive "cooling burn" that LOOP users consistently describe — and it is pharmacologically distinct from anything achievable through menthol alone. Jalapeño piperine vs capsaicin: LOOP uses both capsaicin (from chili/pepper) and piperine (from black pepper/jalapeño) as TRPV1 agonists across its range. Piperine's TRPV1 EC50 is approximately 35–50μM — a gentler, more diffuse heat than capsaicin's EC50 of ~0.5μM. This gives LOOP the ability to calibrate heat intensity precisely: Spicy Apple uses a softer heat profile; Red Chili Melon a more assertive one. LOOP's nicotine delivery uses InstantRush™ — Another Factory AB's proprietary release technology designed to deliver immediate nicotine onset combined with sustained release across the full session. InstantRush™ is the mechanism behind LOOP's characteristically fast-hitting first minutes — the same front-loaded delivery profile that experienced users consistently describe when switching to LOOP from dry-format products like ZYN.LOOP Strength Tiers
LOOP uses a proprietary three-tier naming system rather than ZYN's S-scale:| LOOP Tier | Approx. nicotine concentration | Approx. mg per pouch (Slim) | Equivalent ZYN tier |
|---|---|---|---|
| Strong | ~10mg/g | ~7–8mg | Between S2 Normal and S3 Strong |
| Extra Strong | ~15mg/g | ~11–12mg | S4 Extra Strong |
| Hyper Strong | ~20mg/g | ~14–16mg | S5 Extra Strong Plus to S6 Ultra Strong |
LOOP Formats
LOOP Slim: Standard format. Full-size slim pouch. 20 pouches per can. 30–45 minute sessions. Available across Strong, Extra Strong and Hyper Strong tiers. LOOP Mini: Compact format for maximum discretion. 20 pouches per can. 20–30 minute sessions. Available in selected flavours at Hyper Strong tier.The Sustainable LOOP Can
LOOP's packaging is one of its most distinctive features and a genuine point of differentiation from every mainstream brand. The LOOP can is manufactured from more than 50% plant fibres combined with recycled plastic — a certified sustainable packaging approach that Another Factory developed as a core brand commitment rather than a marketing afterthought. No other major nicotine pouch brand — not ZYN, not VELO, not White Fox — has introduced comparable sustainable packaging at this scale. For users who factor environmental impact into their product choices, LOOP is the only mainstream brand that addresses this directly at the packaging level.The Complete LOOP Range
Mint Family
LOOP Ice Cool Mint Strong and Hyper Strong — LOOP's flagship mint product. Multi-compound menthol cooling with TRPM8 activation across both Strong and Hyper Strong tiers. The most direct competition to ZYN Cool Mint and VELO Crispy Peppermint in terms of flavour category — though at higher strength tiers than most ZYN S2 users. LOOP Crispy Peppermint Hyper Strong and Mini Hyper — Crisp, clean peppermint at maximum LOOP strength. The Mini format adds discretion to Hyper Strong nicotine delivery. For established VELO Crispy Peppermint users who want a step up in strength with the same clean peppermint character. LOOP Fresh Spearmint Hyper Strong and Mini Hyper — L-carvone spearmint at Hyper Strong — the softer, warmer, naturally sweet mint for users who find peppermint too sharp even at maximum strength. The Mini format offers LOOP's most discreet option. LOOP Smooth Mint Hyper Strong and Mini Hyper — The lightest mint profile in LOOP's range. Smooth, rounded, without the assertiveness of Crispy Peppermint or the full cold of Ice Cool. For Hyper Strong users who want maximum nicotine with minimum flavour intensity.Hot-Cold Signature Family — LOOP's Unique Contribution
LOOP Red Chili Melon Hyper Strong and Extra Strong — The most complex flavour architecture in any mainstream nicotine pouch. Red chili TRPV1 heat activation, fresh melon sweetness using (E,Z)-2,6-nonadienal melon aldehyde, menthol TRPM8 cold, and ultra-strong nicotine in a single Slim pouch. Available at both Extra Strong and Hyper Strong for calibrated heat intensity. The definitive LOOP product — nothing like it exists in any other brand's catalogue. LOOP Spicy Apple Hyper Strong and Strong — Piperine-sourced jalapeño heat with fresh green apple. Piperine's gentler TRPV1 activation (EC50 ~35–50μM vs capsaicin's ~0.5μM) produces a more diffuse, approachable heat than Red Chili Melon — making Spicy Apple the recommended entry point into LOOP's hot-cold range. The apple character uses hexyl acetate and trans-2-hexenal for fresh green apple authenticity. Available in both Strong (accessible) and Hyper Strong (maximum nicotine).Fruit Family
LOOP Hot Peach Hyper Strong, Strong and Mini — Warm peach sweetness with measured TRPV1 heat — the most approachable entry into LOOP's hot-cold concept. The peach character uses γ-decalactone (the primary peach lactone compound) for authentic warm fruit sweetness. Per Johansson's recommended first LOOP product for experienced users exploring the brand. Available across three formats and strength tiers — the broadest availability of any single LOOP flavour. LOOP Strawberry Ice Strong — Fresh strawberry with menthol cold. No heat component — this is LOOP's clean fruit-cold product, bringing the brand into the conventional fruit-menthol territory also served by VELO's fruit range, but at LOOP's Strong strength tier. LOOP Blueberry Ice Strong — Dark blueberry with menthol cooling at Strong tier. Comparable in flavour territory to VELO Blueberry Ice but at LOOP's Strong strength. For VELO fruit users who want more nicotine while staying with a brand they know. LOOP Blackcurrant Strong — Deep, dark blackcurrant using 4-mercapto-4-methylpentan-2-one (4MMP) — the same primary aroma compound that makes ZYN Blackcurrant Ice distinctively complex. LOOP Blackcurrant delivers this dark berry character at Strong strength without ice — for users who want the blackcurrant complexity without cold contrast.Coffee and Warm Family
LOOP Creamy Cappuccino Strong and Mini — Roasted espresso with creamy milk foam character. The most directly comparable product to ZYN Coffee Mini S2 in flavour territory, but at LOOP's Strong strength tier — making LOOP Creamy Cappuccino the appropriate choice for regular coffee-flavour users who have exceeded the Normal strength tier. Available in both Slim and Mini formats.LOOP vs ZYN vs VELO vs White Fox — Complete Comparison
| LOOP | ZYN | VELO | White Fox | |
|---|---|---|---|---|
| Manufacturer | Another Factory AB (independent Swedish) | Swedish Match / PMI | British American Tobacco | GN Tobacco AB (independent Swedish) |
| Strength range | Strong / Extra Strong / Hyper Strong (~7–16mg) | S1–S6 (1.5–16.5mg) | 4–17mg | 16mg+ |
| Hot-cold technology | ✅ TRPV1 + TRPM8 — category-defining | ✅ Capsaicin TRPV1 (Cactus Spice only) | ✅ Shift dual-flavour (different system) | ✅ Piperine TRPV1 (Peppered Mint only) |
| Sustainable packaging | ✅ 50%+ plant fibre + recycled plastic | ❌ Standard plastic | ❌ Standard plastic | ❌ Standard plastic |
| Beginner-friendly | ❌ Strong tier minimum | ✅ S1 at 1.5mg | ✅ 4mg Mini | ❌ Ultra Strong only |
| FDA MRTP | ❌ | ✅ Only brand authorised | ❌ | ❌ |
| Coffee flavour | ✅ Creamy Cappuccino at Strong | ✅ Coffee Mini at Normal | ❌ | ❌ |
| Hot-fruit combination | ✅ Red Chili Melon, Spicy Apple, Hot Peach | ✅ Cactus Spice (lime-capsaicin only) | ✅ Guava Jalapeño (one product) | ✅ Peppered Mint (mint-pepper only) |
| Price per can | From $3.72 | From $4.12 | From $4.52 | From $4.39 |
LOOP Strength Guide — Who Should Use LOOP
LOOP's minimum strength tier is Strong — making LOOP appropriate for regular to heavy smokers who have already established a nicotine tolerance at Normal strength.| Current product | Nicotine | LOOP recommendation |
|---|---|---|
| ZYN Cool Mint Slim S2 (6mg) | Normal | Not yet — establish S3 tolerance first |
| ZYN Cool Mint Slim S3 (9mg) | Strong | ✅ LOOP Strong tier — try Spicy Apple Strong or Hot Peach Strong |
| ZYN S4 Extra Strong (~11mg) | Extra Strong | ✅ LOOP Extra Strong — Red Chili Melon Extra Strong |
| ZYN S5 (13.5mg) or S6 | Extra Strong Plus / Ultra Strong | ✅ LOOP Hyper Strong — full range available |
| VELO Freezing Peppermint 11mg | Extra Strong | ✅ LOOP Extra Strong or Hyper Strong |
Which LOOP Product First?
| Profile | Recommended first LOOP |
|---|---|
| S3 user exploring hot-cold for the first time | LOOP Spicy Apple Strong — gentlest heat introduction |
| S4/S5 user wanting maximum flavour complexity | LOOP Red Chili Melon Hyper Strong |
| Experienced user wanting approachable hot-cold | LOOP Hot Peach Strong — Per Johansson's recommendation |
| VELO fruit user stepping up in strength | LOOP Blueberry Ice Strong or Strawberry Ice Strong |
| ZYN Coffee user wanting more strength | LOOP Creamy Cappuccino Strong |
| Established mint user at Hyper Strong | LOOP Crispy Peppermint Hyper Strong |
Manufacturing and Origin
LOOP Nicotine Pouches are manufactured by Another Factory AB — an independent Swedish nicotine products company. Another Factory operates completely independently of the three major players in the tobacco-free nicotine pouch category: Swedish Match/PMI (ZYN), British American Tobacco (VELO), and GN Tobacco AB (White Fox). This independence gives Another Factory the freedom to pursue flavour innovation that larger manufacturers with broader portfolio considerations tend to avoid — specifically the systematic TRPV1 hot-cold flavour architecture that defines LOOP's brand identity. LOOP launched into a market dominated by mint-forward products from the major manufacturers and deliberately differentiated on two axes: flavour complexity through hot-cold receptor technology, and sustainability through plant-fibre packaging. Both remain genuine points of differentiation in 2026 — no major competitor has matched LOOP's systematic hot-cold range or adopted comparable sustainable packaging. All LOOP products use pharmaceutical-grade nicotine derived from the tobacco plant, plant-based cellulose pouch material, food-grade flavourings, and pH regulators. No tobacco leaf at any stage of production. Tobacco-free by manufacturer specification.Frequently Asked Questions — LOOP Nicotine Pouches
Who makes LOOP nicotine pouches? Another Factory AB — an independent Swedish nicotine products manufacturer operating independently of Swedish Match (ZYN), British American Tobacco (VELO), and GN Tobacco AB (White Fox). Another Factory developed LOOP specifically around a sustainable packaging commitment and a hot-cold flavour innovation philosophy. What makes LOOP different from ZYN and VELO? Three things: hot-cold TRPV1+TRPM8 receptor system applied systematically across a full product range, sustainable plant-fibre packaging, and independence from the three major multinational manufacturers. No mainstream competitor offers more than one or two hot-cold products — LOOP has built an entire product line around this concept. Is LOOP tobacco-free? Yes. LOOP contains no tobacco leaf. Pharmaceutical-grade nicotine derived from the tobacco plant, plant-based pouch material, food-grade flavourings. Manufactured in Sweden by Another Factory AB. How strong is LOOP? LOOP operates across three strength tiers. Strong (~10mg/g, approximately 7–8mg per pouch) is comparable to ZYN S3 Strong. Extra Strong (~15mg/g, approximately 11–12mg) is comparable to ZYN S4 Extra Strong. Hyper Strong (~20mg/g, approximately 14–16mg) is comparable to ZYN S5–S6. Is LOOP suitable for beginners? No. LOOP's minimum tier is Strong — not appropriate for first-time users or light smokers. Beginners should start at ZYN S1 (1.5mg) or ZYN S2 (6mg) and progress through the ZYN S-scale before considering LOOP Strong. What is the best LOOP product for someone new to the brand? LOOP Hot Peach Strong is Per Johansson's recommendation for first-time LOOP users — the warm peach character and measured TRPV1 heat make this the most approachable entry into LOOP's hot-cold range. LOOP Spicy Apple Strong is the recommended alternative. What is LOOP Red Chili Melon? LOOP Red Chili Melon is LOOP's most complex product — combining capsaicin TRPV1 heat activation, fresh melon sweetness, menthol TRPM8 cold, and ultra-strong Hyper Strong nicotine in a single Slim pouch. It is the most complex flavour architecture in any mainstream nicotine pouch from any manufacturer. Not for beginners. Is the LOOP can really sustainable? Yes. The LOOP can is manufactured from more than 50% plant fibres combined with recycled plastic — a genuine sustainable packaging initiative by Another Factory AB. No other major nicotine pouch brand has introduced comparable packaging at this scale as of August 2026. Can I use LOOP on a flight? Yes. LOOP produces no smoke, vapour, or smell and is not subject to smoking or vaping restrictions on any airline. Verify destination country rules before travelling — particularly Australia, France (banned April 2026), and Singapore. These products contain nicotine, which is addictive. For adults 21 years of age and older only. LOOP Strong, Extra Strong and Hyper Strong products are intended for users with established nicotine tolerance — not suitable for non-smokers, beginners, pregnant or breastfeeding women, or individuals with cardiovascular conditions. Keep out of reach of children. For information on nicotine and health, see the WHO Tobacco Fact Sheet. Product information last updated: August 11, 2026. This page was written and reviewed by SWEDISHPRODUCTS.ONLINE's product team. [/expander_maker]The 10 Most Important LOOP Products
Red Chili Melon Hyper Strong ~14–16mg · $4.66 Red Chili Melon Extra Strong ~11–12mg · $4.66 Hot Peach Strong ~7–8mg · $4.66
Spicy Apple Strong ~7–8mg · $4.66
Ice Cool Mint Hyper Strong ~14–16mg · $4.66 Smooth Mint Hyper Strong ~14–16mg · $4.66 Smooth Mint Mini Xtended ~8–10mg · $4.66 Jalapeño Lime Slim Hyper Strong ~17–18mg · $4.66 Habanero Mint Extra Strong ~11–12mg · $4.66 Fresh Spearmint Mini Hyper ~8–10mg · $3.72 Related products
