THE HISTORICAL BLUE BOX

THE HISTORICAL BLUE BOX – Snus!

It is no mystery where Gothenburg’s Rapé originated. And if the name is not enough, you can also calculate in another way if you know your snuff history – before in the world all kinds of snuff manufactured in Gothenburg blue boxes. Gothenburg Rapé has been around since 1919 and is one of our most recognized flavors today. However, the history behind Gothenburg’s Rapé goes even further back. Already in the 1850s the ports were a central place where local trends resulted in different snuff mixes. Swedish sailors collected ingredients during their long journeys on the seven seas, which then resulted in snuff mixes that also spread ashore. The Swedish sailors had a passionate relationship with his snuff and the saying went: “The mood of a sailor is as good as the quality of his snuff”. One of these mixtures was the origin of Gothenburg’s Rapé, which got its name when Swedish The tobacco monopoly took over all snuff manufacturing in Sweden in 1915. It was not until 1919 that Gothenburg’s Rapé was registered as a separate brand. “Rapé” is a French term meaning “grated” – something that the tobacco in the snuff was from the beginning. Today, Gothenburg’s Rapé contains just like most common varieties of ground tobacco. A snuff that never stops developing However, Gothenburg’s rap is not just history. Snus has often been used for new technology in snus production. In the 1990s, for example, Gothenburg’s Rapé became the first snuff packed in white portions, the format we today call White. Gothenburg’s Rapé therefore makes reasons for the label “A modern classic”. THE HISTORICAL BLUE BOX. That´s Göteborgs Rapé. One of the most popular and beloved snus in Sweden and the Nordics.

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Göteborgs Rapé is produced by Swedish Match

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