EPOK became LYFT

EPOK became LYFT

Tremendous success for LYFT nicotine pouches!

The white snuff should lift with the help of the tobacco giant. In January 2019, Winnington, the company behind white tobacco, was acquired by British American Tobacco. And with the tobacco giant in the back, the Swedish manufacturer now hopes that their Epoch will reach new heights. Both in Sweden and abroad. Made from the same tobacco leaf, but with completely different properties than the traditional variant. White tobacco has established itself as an alternative to brown tobacco and is showing strong growth in the snus market. So strong that British American Tobacco, second to Philip Morris the world’s largest tobacco company, bought the company behind the innovation, Swedish Winnington, earlier this year. – This clearly shows that we have succeeded with white tobacco. It’s hard to find new consumers for brown tobacco, but through the deal, BAT is broadening its portfolio and getting an innovative product that will strengthen them further, says Christian Bauer, sales manager at Winnington. – And for our part, this means that we can now benefit from their customer network and integrate our products into their existing range. I

EPOK became LYFT – innovation a key factor for the success

n addition, they have a fantastic innovation department that will enable us to develop new products faster in the future. It has been almost three years since Winnington launched the Epoch world news. The very first snuff manufactured by the white tobacco to which the company has a patent. By filtering the tobacco in significantly more steps than in the manufacture of ordinary brown tobacco, a product is created that is softer, more porous and which has been purified from far more substances. During the process, all the aroma and flavor from the tobacco also disappear, instead the Epochprillas are subsequently flavored with aromas such as licorice, mint and blueberries. – The benefits of white tobacco snuff are that it does not drain, does not discolor teeth and that it is less harmful due to the disappearance of many carcinogenic substances during the purification process, says Christian Bauer and continues: – In addition, there are business benefits for the trader. Our snus does not contain as much liquid as brown tobacco and can therefore be sold outside the fridge. In addition, the shelf life is three times as long as for other snus. EPOK became LYFT.

LYFT flavors and where to buy LYFT, find it out at our webstore, te only LYFT locator you will need.

Go LYFT